Dallas Cowboys and JCPenney Collaborate to Create Incentive Program for Unlocking Doors’ Clients

The Dallas Cowboys have collaborated with JCPenney to create an incentive program for Unlocking Doors’ clients. Clients who achieve specific goals will receive recognition for their achievements from the two organizations, creating a motivational environment. Christina Melton Crain, Founder and President/CEO stated, “We cannot thank the Dallas Cowboys and JCPenney enough for their amazing support of our clients. This program will no doubt incentivize our clients to move forward in their journey of finding a future that is sustainable and crime free. We feel so fortunate to have these two organizations as partners in our mission to create a safer community for all.”

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Keidrain Brewster - Big Reform Movement